Your LSA moved into Google Ads.
Is the new setup costing you leads?
Get a free, expert Google Ads audit before you spend more. We review regular Google Ads accounts and the new Local Services Ads transition into Google Ads / Performance Max with pay-per-lead goals.
- Conversion tracking, calls & lead attribution
- Budget, bidding & pay-per-lead settings
- Lead quality, search intent & wasted spend
- LSA → Google Ads migration setup review
No password needed. We can begin with your website, account details and read-only access where appropriate.
Ali Raza
CEO, AARSWEBS Solutions Co LLC
Get Your Free Audit
Tell us where you are now. We’ll identify the biggest opportunities and the issues that need attention first.
By submitting, you agree that AARSWEBS may contact you about your audit request. We do not ask for your Google password.
LSA is moving into Google Ads. Your management strategy has to move with it.
Google has begun transitioning eligible Local Services Ads advertisers into a specialized Performance Max campaign type inside Google Ads, while keeping the pay-per-lead model. That means your campaign lives in a different management environment — with important changes to budgeting, bidding and reporting.
Pay-per-lead stays
You still pay for valid leads rather than clicks, but the campaign is managed from Google Ads.
Bidding changes
Manual bidding is being deprecated for migrated campaigns, so bidding and target settings deserve a fresh review.
Reporting changes
Historical LSA performance reports do not move into Google Ads, so transition-day tracking and baselines matter.
Our free audit checks whether your migrated setup is configured sensibly for leads — not just whether the campaign is technically active.
What we check in your free Google Ads audit
We look for the issues that most directly affect lead volume, lead quality, cost per acquisition and your ability to scale.
MORE THAN A BASIC ACCOUNT AUDITIf you continue with AARSWEBS Google Ads Management, we go deeper.We connect paid media performance with user behaviour, invalid-click protection and real competitor intelligence — so optimization is not limited to changing bids and keywords.Fraud Click PreventionWe review suspicious or low-quality click patterns and can implement ongoing competitor-fraud / invalid-click prevention for managed accounts.Microsoft Clarity Heatmaps & RecordingsSee what ad visitors actually do after the click using heatmaps and session recordings, then use those insights for CRO and landing-page improvements.Strong Competitor Overview & AnalysisWe compare competitor ads, offers, positioning, visible landing-page angles and conversion strategy to identify gaps and opportunities for your campaigns.
Conversion Tracking
Calls, forms, enhanced conversions and the signals Google is actually optimizing toward.
Budget & Bidding
Budget allocation, bidding strategy, targets and whether automation has enough clean data.
Lead Quality
Search intent, irrelevant demand, poor-quality leads and waste that may be hiding behind totals.
Account Structure
Campaign separation, goals, assets, location settings and structure that can limit performance.
GBP & Service Areas
For local advertisers, we check alignment between service areas, business details and campaign setup.
Scaling Opportunities
What to fix first, what to test next and where paid management may create the most value.
Real Google Ads Case Studies
See published campaign examples from Ali Raza and AARSWEBS. These show the type of analysis used in our audits — campaign structure, traffic quality, conversion tracking, landing pages, competitor research and ongoing optimization.
1.15M → 2.13M KES Sales
~85% sales increase for a Kenya fitness-equipment ecommerce account with similar or lower Google Ads spend. Work included PMax/Shopping restructuring, negative keywords, Microsoft Clarity, traffic-quality analysis, competitor research and landing-page improvements.
$30+ → ~$4 CPA • 218+ Conversions
A published ecommerce optimization case showing CPA reduced from more than $30 to around $4 while scaling beyond 218 conversions through bidding tests, website improvements and campaign optimization.
101 Leads • $18.09 CPA
Party Bus Google Ads case study for New York / New Jersey: 101 leads from $1,827 in ad spend, published in the AARSWEBS client-results library.
£1 CPA • 4,873 Conversions
Local Taxi Google Ads case study from the UK, published by AARSWEBS, reporting £1 CPA and 4,873 conversions with strong weekend / 24-7 campaign performance.
Results vary by business, market, budget, website and competition. These are published historical case studies and do not guarantee the same outcome for another advertiser.
See How I Audit & Optimize Google Ads Accounts
Want to see the thinking behind the free audit? In this walkthrough, Ali Raza reviews the areas that matter most — tracking, search terms, bidding, devices, locations, assets, competitor research and campaign settings.
Already running regular Google Ads? This audit is for you too.
You do not need to be an LSA advertiser. If your Google Ads account is spending but leads are inconsistent, expensive or low quality, the same free audit can uncover tracking, structure, bidding and conversion issues.
Good fit if…
- You are spending but CPL is rising
- You get leads but quality is poor
- Your LSA just moved into Google Ads
- Tracking or reporting is unclear
- You want a second opinion before scaling
What happens after you request the audit
We review
We assess your website, current advertising situation and account setup where access is provided.
You get priorities
We explain what is hurting performance, what should be fixed first and where the biggest opportunity is.
You choose
If you want AARSWEBS to implement the fixes and manage the account, we can discuss ongoing Google Ads management. The audit itself is free.
Questions before you request the audit
Before you increase your budget, find out what Google Ads is doing with it.
Request your free audit now. If the account needs hands-on improvement, you can then decide whether you want AARSWEBS to manage it.
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Google, Google Ads and Local Services Ads are trademarks of Google LLC. AARSWEBS is an independent agency and does not guarantee advertising outcomes.