Find wasted clicks.
Protect what converts.
Negative Keyword Studio turns your search terms into a reviewable exclusion list—with phrase analysis, conflict checks and a clear view of the traffic at risk.
1. Add your search terms
Paste a Google Ads or Microsoft Ads report, upload CSV/TSV, or enter one search term per line. English column headers supported. Maximum 5,000 data rows / 2 MB.
Use a single account currency. Numbers must use a decimal point; quoted thousands separators are supported. Export an English-language report if your column names differ.2. Set your guardrails
3. Review before you exclude
Candidates meet both thresholds and have zero imported conversions. Phrase mode finds repeated 1–3 word sequences. Cost is deduplicated across selected negatives; it is historical spend, not predicted savings. Threshold-only suggestions require your business judgment.
| Select | Negative / matched searches | Clicks | Cost | Check |
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Keep the budget. Lose the guesswork.
Want an expert to review search intent, conversion tracking and campaign structure? Get an Aarswebs Google Ads audit.
Request a free Google Ads audit → Explore Google Ads managementHow to use this negative keyword tool
Export a search terms report with Search term, Clicks, Cost, Conversions and optionally Campaign. Include enough time for conversion delays. Import the report, add your protected terms and current exclusions, then review candidates and their affected searches. Apply the final list manually to the intended campaign or shared list.
What makes this useful?
See the exact imported searches affected by each exclusion, protect converting traffic, analyze repeated phrases, compare campaign scopes and export a deduplicated list without giving access to your ad account. All candidates start unselected.
How do negative match types work?
Exact matches the complete search. Phrase matches consecutive words in order. Broad requires all negative words, in any order. This tool uses literal token matching; it does not simulate every Google Ads behavior, misspelling or long-query exception. Singulars, plurals and synonyms should be reviewed separately. Read Google’s matching guidance.
Is this an AI recommendation or a savings guarantee?
No. Recommendations use transparent report metrics and literal phrase rules, not an AI model. Zero recorded conversions does not prove a search is irrelevant. Missing conversions, offline sales and delayed reporting can change the decision. Historical matched cost is not guaranteed recoverable spend.
Does it upload my report or change my ads?
The analyzer processes your input in this browser and does not send it to Aarswebs or an ad platform. It does not connect to, sync with or edit ad accounts. The website’s standard analytics may still operate. Reloading or clearing the page removes analyzer data; keep your exports if needed.
Can I paste a plain keyword list?
Yes. Plain lists allow intent review and phrase discovery without performance metrics. Results are marked “No metrics” and no cost or conversion claims are made. Only report data can support performance-based checks.
