Free 90-Point Google Ads Audit Checklist
Identify wasted ad spend, check conversion tracking and prioritize the improvements worth making before you increase your budget.
Prepared by Ali Raza | AARSWEBS Solutions Co LLC — Google Partner agency
Audit date: ___________________ Monthly ad spend: ___________________
Primary goal: ___________________ Qualified leads/sales: ___________________
Current CPA/ROAS: ___________________ Target market: ___________________
01 Conversion tracking
02 Campaign architecture
03 Search terms and keyword intent
04 Location and audience quality
05 Budget and bidding
06 Ads, assets and relevance
07 Landing page and conversion rate
08 Performance Max and Shopping
09 Reporting and ongoing improvement
Turn your audit into an action plan
Fix first: broken conversion tracking, high-spend irrelevant queries, poor-quality lead signals, mobile form or call issues, and bidding targets that don’t match customer value.
Need an expert review? AARSWEBS offers a free initial Google Ads audit and ongoing Google Ads management. No obligation to hire.
Audit: https://aarswebs.com/free-google-ads-audit/
Management: https://aarswebs.com/google-ads-management/
Selected published case studies
CPA reduction
Published case study reports lowering CPA from over $30 to around $4 with more than 218 tracked conversions.
Read CPA case studyLocal-service lead generation
Published party-bus campaign breakdown reports 101 leads on $1,827 in ad spend, about $18.09 per lead.
Watch campaign breakdownExamples are historical AARSWEBS-reported results, not independently audited, and do not guarantee outcomes for your account. Explore more client results.
Reviews & Google Partner verification
Read current feedback, including critical reviews, on AARSWEBS Trustpilot.
