A Google Ads account suspended for Circumventing Systems and cloaking can be one of the more serious situations an advertiser faces. In this particular case, the advertiser had already received multiple communications from Google and previous attempts to restore the account had been unsuccessful. The account was associated with concerns including Circumventing Systems, cloaking and…
A Google Ads account was suspended for not complying with Google Ads Terms and Conditions. Its linked Google Merchant Center was also affected, and the advertiser could no longer run campaigns normally. Four days before we recorded this case study, the advertiser was still seeing the suspension notification. After a detailed account and website review,…
A Google Ads account suspended for Unacceptable Business Practices isn’t usually something I recommend treating like a simple ad disapproval. This is serious. Google currently classifies Unacceptable Business Practices as an egregious policy violation. Google says that when assessing this policy, it may consider information from multiple sources, including your advertisements, website, accounts and third-party…
One of the interesting Google Ads questions I recently received was: “Can I create a second Google Ads account while trying to recover my main account?” At first, this sounds like a simple yes-or-no question. But it isn’t. There is a huge difference between: And if you don’t understand that difference, you could turn an…
A recent Google Ads suspension question raised an important technical issue. The advertiser said their Google Ads account had been hacked. Around the same time, Google identified two separate policy problems: The advertiser said they had never intentionally used cloaking. Their question was: Could malicious code injected into a hacked website make Google interpret the…
A Google Ads Counterfeit Goods suspension can stop an ecommerce advertiser from running ads almost immediately. That is exactly the situation behind this case study. The client came to us after the Google Ads account had already been suspended and a previous appeal had been rejected. The transcript records the suspension notice, rejected appeal, subsequent…
Google Ads advertiser verification continues to become more detailed. A recent question from an agency owner highlighted an important problem. The agency had reportedly verified hundreds of Google Ads and Local Services Ads clients over the years. Recently, however, some client accounts began asking for a selfie verification to match the person against identification documents….
A business owner recently asked me: Google Ads has stopped my ads because it thinks I provide financial services. In reality, I operate a personal-training service. I already selected the correct business category, but I cannot find a way to contact anyone. How can I fix it? This can be frustrating. You know what service…
A business owner recently asked me: Google Ads has stopped my ads because it thinks I provide financial services. In reality, I operate a personal-training service. I already selected the correct business category, but I cannot find a way to contact anyone. How can I fix it? This can be frustrating. You know what service…
A Google Ads account suspension can immediately disrupt a business that depends on paid search for enquiries, bookings, and sales. In this case study, we examine an established Umrah travel business whose Google Ads account was suspended for Unacceptable Business Practices. According to the case materials, the company had operated for approximately 17 years, held…
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