Author: Ali Raza

Google Ads for Car Detailing: Why €180 Produced Only Three Leads

A new advertiser recently asked an important question: “I spent €180 on Google Ads for a car-detailing client and received only three leads. What am I doing wrong? Should I use Maximize Clicks, Manual CPC, or Maximize Conversions?” The client mainly offers paint-protection-film installation, commonly known as PPF. The campaign had been running with: After […]

Google Ads CPC Cost Suddenly Doubled [Quick Fix]

Why Has My Google Ads CPC Doubled? 7 Reasons and How to Fix It Has your Google Ads cost per click suddenly increased during the past few weeks? You are not alone. One advertiser recently asked us why the CPC for a fitness brand had almost doubled, particularly for commercial keywords such as “dumbbells.” A […]

Google Ads Best Practices 2026: 12 Strategies We Use to Improve Campaign Performance

What are the best Google Ads practices for generating qualified leads and achieving a stronger return on advertising spend? This is a question people regularly ask me. To provide a useful answer, I recently held an informal discussion with my PPC team. We reviewed the strategies we use, the mistakes we repeatedly discover during account […]

Google Business Profile Verification Case Study: How We Got a Used-Car Dealership Approved [2026]

A Google Business Profile can be one of the most valuable online assets for a local company. It helps potential customers discover a business through Google Search and Google Maps, view its location, read reviews, call the company and visit its website. But what happens when Google refuses to verify the profile? That is exactly […]

Google Ads Disapproved for Compromised Site? Here Is How to Fix It

Have your Google Ads suddenly been disapproved because of a Compromised Site policy violation? First of all, do not panic. I understand that it can be worrying when your campaigns stop running without any warning—especially when your website appears completely normal. However, this issue can happen to almost any website, either knowingly or unknowingly. Google […]

Google Ads Conversions Suddenly Stopped Showing? Complete Troubleshooting Guide

Are your Google Ads conversions not showing, even though your website is still receiving orders or leads? Perhaps everything was working correctly for several months. Then, without any intentional website, tracking-code, conversion-action or campaign-setting changes, the conversions suddenly disappeared from Google Ads. You may have already confirmed that: This can be a frustrating problem because […]

Google Ads Suspended for Counterfeit Goods? Successful Recovery Case Study

Has your Google Ads account been suspended for Counterfeit Goods, even though you believe that every product on your website is authentic? This can be one of the most serious and difficult Google Ads suspension situations. In this case study, I am going to show you how the AARSWEBS team worked with a fragrance retailer […]

How to Launch Your First Google Ads Campaign for Lead Generation

Are you building your first Google Ads campaign? Perhaps you have completed a Google Skillshop course, watched several tutorials and learned the basic terminology. You understand keywords, ads and bidding. But when you open the actual Google Ads interface, you start asking: These are important questions. A poorly configured first campaign can spend money on […]

Is $20 Per Day Enough for Google Shopping Ads?

Is $20 per day enough to generate results from Google Shopping Ads? A new fashion brand recently asked us this question. The advertiser shared the following information: The brand wanted to know whether this test would provide useful data or generate conversions. Here is the honest answer: A $20 daily budget may provide directional Google […]

How to Fix a Google Ads Unacceptable Business Practices Suspension in 2026

Has your Google Ads account been suspended for violating the Unacceptable Business Practices policy? You may have received a notification stating that: This can be extremely stressful for any business. Your advertisements stop serving immediately. New enquiries and sales may decline, and you may not receive a detailed explanation identifying the exact page, claim, account […]