Google Ads Not Working? You May Be Ignoring Your Ad Assets
When someone tells me: “My Google Ads aren’t working.” There are several things I normally investigate. Conversion tracking. Keywords. Search terms. Negative keywords. Bidding. Campaign structure. Landing-page experience. Offer. All of those are important. But there is another issue I repeatedly see when auditing Google Ads accounts: Advertisers are running incomplete Search ads because they’re […]
Should You Increase Your Google Ads Budget Just to Get a Promotional Credit?
I recently received an interesting Google Ads question from an advertiser running a B2B Search campaign. The campaign is still being optimized. They have already spent a meaningful amount testing Google Ads, and now Google is offering them a substantial future advertising credit if they reach a specified spend target before the promotion expires. Sounds […]
Google Ads for Desert Safari Dubai: How I Would Optimize This PPC Campaign
Recently, I received an interesting Google Ads question from an advertiser operating in the Desert Safari Dubai niche. The company offers multiple safari packages, ranging from approximately AED 30 to AED 600, and was running a Search campaign using Manual CPC and primarily exact-match keywords. Most of the campaign’s clicks were coming from its main […]
Target ROAS Google Ads: Why Does Spend DROP When You Increase tROAS?
One of the interesting Google Ads questions I recently received was about Target ROAS bidding. The advertiser was managing campaigns for two companies. One company had a Target ROAS of approximately 240%, while another was working around 250%. The advertiser noticed something that initially looked confusing: When the Target ROAS was increased, Google Ads started […]
How to Improve Google Ads Performance: Which Change Makes the Biggest Difference?
What one improvement can have the biggest impact on a Google Ads account? It sounds like a simple question. Change the bidding strategy? Improve the keywords? Increase the budget? Fix the landing page? Use Target CPA? The problem is that Google Ads rarely works that way. After managing and reviewing campaigns across different clients, industries, […]
Google Ads Not Profitable for Your Fashion Brand? Here’s What You May Be Missing
Many fashion ecommerce brands experience a frustrating advertising problem: Meta Ads generate sales, but Google Ads remain unprofitable despite repeated testing. The business may have already tried Google Search, Shopping and Performance Max campaigns. Its branded search campaign may perform well, while non-branded campaigns generate clicks without producing an acceptable return on ad spend. Does […]
Google Local Services Ads Are Moving Into Google Ads: What Businesses Need to Know in 2026
Google has announced one of the most important changes to Local Services Ads in recent years. If you’re a plumber, HVAC company, electrician, cleaner, roofer, pest-control company or another local service business using Google to generate leads, this is something you need to know. Historically, Google Local Services Ads and regular Google Ads campaigns were […]
How Many Google Ads Headlines, Descriptions & Sitelinks Should You Actually Use?
Google Ads gives you plenty of room to write your ad. The question is: Do you really need to use all of it? This is something one of my audience members recently asked me. A Responsive Search Ad can accommodate a large number of headlines and descriptions, and Google will regularly encourage you to add […]
How Many Google Ads Headlines, Descriptions & Sitelinks Should You Actually Use?
Google Ads gives you plenty of room to write your ad. The question is: Do you really need to use all of it? This is something one of my audience members recently asked me. A Responsive Search Ad can accommodate a large number of headlines and descriptions, and Google will regularly encourage you to add […]
Should You Lower Prices When Starting Google Shopping Ads?
I recently received an interesting Google Ads question: Is it a good strategy to lower the product price during the initial days of a Google Shopping campaign, keep only around $10–$15 above supplier cost, generate conversions, and then use the search terms behind those conversions to optimize the product feed? My answer is: Yes and […]
