Google Ads

If you have been using Google Ads for several years, you probably remember something called Google Ads extensions. Today, you’ll commonly encounter these additional components as Google Ads assets. But changing the terminology isn’t the interesting part. The important question for an advertiser is: Do Google Ads assets really work, and can they help you…

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Google Ads Enhanced Matching: Pros, Cons and Should You Enable It? Google Ads continues to put more emphasis on first-party data. And recently, an advertiser sent me an interesting question after noticing a new option inside their Google Ads account: Enhanced Matching. Inside the Customer Match settings, the advertiser saw options around: The new setting…

When someone tells me: “My Google Ads aren’t working.” There are several things I normally investigate. Conversion tracking. Keywords. Search terms. Negative keywords. Bidding. Campaign structure. Landing-page experience. Offer. All of those are important. But there is another issue I repeatedly see when auditing Google Ads accounts: Advertisers are running incomplete Search ads because they’re…

I recently received an interesting Google Ads question from an advertiser running a B2B Search campaign. The campaign is still being optimized. They have already spent a meaningful amount testing Google Ads, and now Google is offering them a substantial future advertising credit if they reach a specified spend target before the promotion expires. Sounds…

Recently, I received an interesting Google Ads question from an advertiser operating in the Desert Safari Dubai niche. The company offers multiple safari packages, ranging from approximately AED 30 to AED 600, and was running a Search campaign using Manual CPC and primarily exact-match keywords. Most of the campaign’s clicks were coming from its main…

One of the interesting Google Ads questions I recently received was about Target ROAS bidding. The advertiser was managing campaigns for two companies. One company had a Target ROAS of approximately 240%, while another was working around 250%. The advertiser noticed something that initially looked confusing: When the Target ROAS was increased, Google Ads started…

What one improvement can have the biggest impact on a Google Ads account? It sounds like a simple question. Change the bidding strategy? Improve the keywords? Increase the budget? Fix the landing page? Use Target CPA? The problem is that Google Ads rarely works that way. After managing and reviewing campaigns across different clients, industries,…

Google has announced one of the most important changes to Local Services Ads in recent years. If you’re a plumber, HVAC company, electrician, cleaner, roofer, pest-control company or another local service business using Google to generate leads, this is something you need to know. Historically, Google Local Services Ads and regular Google Ads campaigns were…