When someone tells me: “My Google Ads aren’t working.” There are several things I normally investigate. Conversion tracking. Keywords. Search terms. Negative keywords. Bidding. Campaign structure. Landing-page experience. Offer. All of those are important. But there is another issue I repeatedly see when auditing Google Ads accounts: Advertisers are running incomplete Search ads because they’re…
I recently received an interesting Google Ads question from an advertiser running a B2B Search campaign. The campaign is still being optimized. They have already spent a meaningful amount testing Google Ads, and now Google is offering them a substantial future advertising credit if they reach a specified spend target before the promotion expires. Sounds…
Recently, I received an interesting Google Ads question from an advertiser operating in the Desert Safari Dubai niche. The company offers multiple safari packages, ranging from approximately AED 30 to AED 600, and was running a Search campaign using Manual CPC and primarily exact-match keywords. Most of the campaign’s clicks were coming from its main…
A Google Ads Circumventing Systems suspension can be one of the most serious problems an advertiser faces. Your ads stop. Your account is suspended. And the notification may say something such as: Circumventing Systems: Multiple Account Abuse At this point, many advertisers make the situation worse. They create another Google Ads account. They change their…
One of the interesting Google Ads questions I recently received was about Target ROAS bidding. The advertiser was managing campaigns for two companies. One company had a Target ROAS of approximately 240%, while another was working around 250%. The advertiser noticed something that initially looked confusing: When the Target ROAS was increased, Google Ads started…
Seeing “Disapproved” beside your Google Ads can be frustrating. You build a campaign. You write your advertisements. You select your keywords. You prepare your landing page. Everything looks ready. And then Google rejects the ad. Sometimes the reason is simple: a spelling issue, punctuation problem or broken URL. Other times, the problem can be considerably…
What one improvement can have the biggest impact on a Google Ads account? It sounds like a simple question. Change the bidding strategy? Improve the keywords? Increase the budget? Fix the landing page? Use Target CPA? The problem is that Google Ads rarely works that way. After managing and reviewing campaigns across different clients, industries,…
Is your Google Merchant Center account suspended, even after you have submitted an appeal? Maybe you are seeing messages such as: One of the most frustrating parts of a Google Merchant Center suspension is making changes, submitting another review, and receiving another rejection without fully understanding what is still wrong. At AARSWEBS, we regularly review…
You submitted a Google Ads suspension appeal. You waited for the review. Then the email arrived: Your appeal was rejected. So you made another change, submitted another appeal and received another rejection. What exactly is going wrong? In many Google Ads suspension cases, the problem is not simply that the advertiser needs to “write a…
A Google Merchant Center suspension can sometimes look deceptively simple. You open your Merchant Center account. You see a policy warning. You make a few changes. You request another review. And you expect the account to become active again. Unfortunately, difficult Merchant Center cases don’t always work like that. At AARSWEBS, we recently worked on…
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