Google Ads Conversions Suddenly Dropped? 8 Things to Check Before Switching to Meta Ads
Google Ads can sometimes perform well for weeks or months and then suddenly seem to stop generating leads. You may still be getting impressions. You may still be getting clicks. Your conversion tracking may still be working. Yet the phone calls, form submissions and bookings that were coming in before suddenly disappear. So, what happened? […]
Google Merchant Center Misrepresentation Suspension Recovery Case Study
Getting a Google Merchant Center account suspended for Misrepresentation can be one of the most frustrating situations for an ecommerce business. Products stop being eligible to appear as expected. Google Shopping traffic can disappear. And even after fixing what you believe is wrong with the website, another review can still come back unsuccessful. In this […]
Google Ads Getting Clicks but No Leads? Fix These Problems Before Scaling [2026]
Your Google Search campaign is receiving clicks. The click-through rate looks healthy. The ads appear for relevant keywords. Google is spending the daily budget. But the phone is barely ringing, forms are not arriving, or Google Ads reports zero conversions. If that describes your campaign, increasing the budget should not be your first response. A […]
Google Ads Suspension Restoration Case Study: Account Successfully Reactivated [2026]
A Google Ads account was suspended for not complying with Google Ads Terms and Conditions. Its linked Google Merchant Center was also affected, and the advertiser could no longer run campaigns normally. Four days before we recorded this case study, the advertiser was still seeing the suspension notification. After a detailed account and website review, […]
Google Merchant Center Suspended for Misrepresentation and Out of Appeals? Here’s What You Can Do
A Google Merchant Center suspension is frustrating. A Google Merchant Center misrepresentation suspension with repeated rejected appeals is another level altogether. Recently, I came across a question from an ecommerce business owner facing exactly this problem. Their business was real. Their products were real. Their checkout was working. Their return policy was available. Still, their […]
Google Ads Account Structure 2026: Exact Match vs Phrase Match for Tight Budgets
One of the most common Google Ads questions I receive is not about creating ads. It is about structure. How many keywords should be inside an ad group? Should you use Exact Match? Should you use Phrase Match? And what happens when keyword research gives you 20, 30 or even more keywords for what looks […]
Best PPC Strategies in 2026: 7 Things That Actually Improve Google Ads Results
I recently received a very interesting question: “What PPC strategy has given you the best results?” The person asking wanted to know what had made the biggest difference for me and my team. Was it: Better targeting? Ad copy? Landing pages? Conversion tracking? This sounds like a simple question. It isn’t. Because successful PPC is […]
How to Change Google Business Profile Name WITHOUT Problems
Will Changing Your Google Business Profile Name Get You Suspended? [2026 Guide] I recently received an interesting question from one of my audience members: “If I change my Google Business Profile name, will my profile get suspended?” The business owner had an established Google Business Profile. It was approximately three years old. It had more […]
Google Ads Suspended for Unacceptable Business Practices? Real Restoration Case Study [2026]
A Google Ads account suspended for Unacceptable Business Practices isn’t usually something I recommend treating like a simple ad disapproval. This is serious. Google currently classifies Unacceptable Business Practices as an egregious policy violation. Google says that when assessing this policy, it may consider information from multiple sources, including your advertisements, website, accounts and third-party […]
How to Rank #1 on Google for Your Brand Name: Complete Brand SEO Guide [2026]
I recently received an interesting question from one of my audience members. He had created a new website. The website was already submitted and indexed, but when he searched Google for the exact name of his website, his website wasn’t appearing at the top. Instead, Google was showing websites with similar-sounding names. His question was: […]
