If you are managing the digital marketing of a company with multiple branches, there is one Google Business Profile problem that can put you in a difficult situation. What happens when Google asks for video verification, but you are not physically present at the business location? This exact question came from a digital marketing executive…
An immigration law firm wants to reach people who are about to get married or have been married for less than six months and need help obtaining U.S. residency for their partner. The challenge is that this ideal customer profile does not translate neatly into Meta’s available targeting options. The closest relevant audience may be…
Many fashion ecommerce brands experience a frustrating advertising problem: Meta Ads generate sales, but Google Ads remain unprofitable despite repeated testing. The business may have already tried Google Search, Shopping and Performance Max campaigns. Its branded search campaign may perform well, while non-branded campaigns generate clicks without producing an acceptable return on ad spend. Does…
Google has announced one of the most important changes to Local Services Ads in recent years. If you’re a plumber, HVAC company, electrician, cleaner, roofer, pest-control company or another local service business using Google to generate leads, this is something you need to know. Historically, Google Local Services Ads and regular Google Ads campaigns were…
Google Ads gives you plenty of room to write your ad. The question is: Do you really need to use all of it? This is something one of my audience members recently asked me. A Responsive Search Ad can accommodate a large number of headlines and descriptions, and Google will regularly encourage you to add…
Google Ads gives you plenty of room to write your ad. The question is: Do you really need to use all of it? This is something one of my audience members recently asked me. A Responsive Search Ad can accommodate a large number of headlines and descriptions, and Google will regularly encourage you to add…
I recently received an interesting Google Ads question: Is it a good strategy to lower the product price during the initial days of a Google Shopping campaign, keep only around $10–$15 above supplier cost, generate conversions, and then use the search terms behind those conversions to optimize the product feed? My answer is: Yes and…
A Google Ads account suspended for Circumventing Systems and cloaking can be one of the more serious situations an advertiser faces. In this particular case, the advertiser had already received multiple communications from Google and previous attempts to restore the account had been unsuccessful. The account was associated with concerns including Circumventing Systems, cloaking and…
Google Ads can sometimes perform well for weeks or months and then suddenly seem to stop generating leads. You may still be getting impressions. You may still be getting clicks. Your conversion tracking may still be working. Yet the phone calls, form submissions and bookings that were coming in before suddenly disappear. So, what happened?…
Getting a Google Merchant Center account suspended for Misrepresentation can be one of the most frustrating situations for an ecommerce business. Products stop being eligible to appear as expected. Google Shopping traffic can disappear. And even after fixing what you believe is wrong with the website, another review can still come back unsuccessful. In this…
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