Author: Ali Raza

One question I keep seeing from people learning Google Ads is: Should I use Broad Match, Phrase Match or Exact Match? And unfortunately, there isn’t a universal answer such as: “Always use broad.” or: “Exact match is always best.” Google Ads doesn’t work like that. I recently received a detailed question from a digital marketer…

A high Google Ads click-through rate feels good. A low return on ad spend does not. A recent question came from someone managing advertising for a sizeable Deathcore/metal artist with more than one million followers across social media. The advertiser was comfortable running paid social campaigns but was struggling to make branded Google Search perform…

Can Google Ads tell you whether people actually want to buy your product? A recent question came from a new ecommerce advertiser selling a single product through Shopify: Sleeping earmuffs priced at $50. The advertiser had: The advertiser wanted to know: “Is $1,000 enough to give me a signal that I should keep going?” They…

One of the most common questions I receive from small-business owners is: “How much money do I actually need before Google Ads becomes worth doing?” A recent enquiry came from a local dog-training business. The owner was still establishing the company and working on SEO but wanted to use PPC to generate leads in the…