An immigration law firm wants to reach people who are about to get married or have been married for less than six months and need help obtaining U.S. residency for their partner. The challenge is that this ideal customer profile does not translate neatly into Meta’s available targeting options. The closest relevant audience may be…
Many fashion ecommerce brands experience a frustrating advertising problem: Meta Ads generate sales, but Google Ads remain unprofitable despite repeated testing. The business may have already tried Google Search, Shopping and Performance Max campaigns. Its branded search campaign may perform well, while non-branded campaigns generate clicks without producing an acceptable return on ad spend. Does…
Google Ads can sometimes perform well for weeks or months and then suddenly seem to stop generating leads. You may still be getting impressions. You may still be getting clicks. Your conversion tracking may still be working. Yet the phone calls, form submissions and bookings that were coming in before suddenly disappear. So, what happened?…
I recently received a very interesting question: “What PPC strategy has given you the best results?” The person asking wanted to know what had made the biggest difference for me and my team. Was it: Better targeting? Ad copy? Landing pages? Conversion tracking? This sounds like a simple question. It isn’t. Because successful PPC is…
A potential client recently asked me an excellent question: How are you formatting and building your landing pages? Are you using a CRM, WordPress or both? Are you using every keyword from the ad group on the page? This is an important discussion because you are paying for every visitor who arrives through Google Ads,…
Are you struggling with poor ROAS in Google Ads or Meta Ads? ROAS stands for Return on Ad Spend. In simple words, it tells you how much revenue you are making for every dollar you spend on advertising. For example, if you spend $100 on ads and generate $500 in sales, your ROAS is 5x….
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