Why Has My Google Ads CPC Doubled? 7 Reasons and How to Fix It Has your Google Ads cost per click suddenly increased during the past few weeks? You are not alone. One advertiser recently asked us why the CPC for a fitness brand had almost doubled, particularly for commercial keywords such as “dumbbells.” A…
What are the best Google Ads practices for generating qualified leads and achieving a stronger return on advertising spend? This is a question people regularly ask me. To provide a useful answer, I recently held an informal discussion with my PPC team. We reviewed the strategies we use, the mistakes we repeatedly discover during account…
A Google Business Profile can be one of the most valuable online assets for a local company. It helps potential customers discover a business through Google Search and Google Maps, view its location, read reviews, call the company and visit its website. But what happens when Google refuses to verify the profile? That is exactly…
Have your Google Ads suddenly been disapproved because of a Compromised Site policy violation? First of all, do not panic. I understand that it can be worrying when your campaigns stop running without any warning—especially when your website appears completely normal. However, this issue can happen to almost any website, either knowingly or unknowingly. Google…
Are your Google Ads conversions not showing, even though your website is still receiving orders or leads? Perhaps everything was working correctly for several months. Then, without any intentional website, tracking-code, conversion-action or campaign-setting changes, the conversions suddenly disappeared from Google Ads. You may have already confirmed that: This can be a frustrating problem because…
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Has your Google Ads account been suspended for Counterfeit Goods, even though you believe that every product on your website is authentic? This can be one of the most serious and difficult Google Ads suspension situations. In this case study, I am going to show you how the AARSWEBS team worked with a fragrance retailer…
Are you building your first Google Ads campaign? Perhaps you have completed a Google Skillshop course, watched several tutorials and learned the basic terminology. You understand keywords, ads and bidding. But when you open the actual Google Ads interface, you start asking: These are important questions. A poorly configured first campaign can spend money on…
Is $20 per day enough to generate results from Google Shopping Ads? A new fashion brand recently asked us this question. The advertiser shared the following information: The brand wanted to know whether this test would provide useful data or generate conversions. Here is the honest answer: A $20 daily budget may provide directional Google…
Has your Google Ads account been suspended for violating the Unacceptable Business Practices policy? You may have received a notification stating that: This can be extremely stressful for any business. Your advertisements stop serving immediately. New enquiries and sales may decline, and you may not receive a detailed explanation identifying the exact page, claim, account…
Meta Title: Performance Max No Conversions? 9 Things to Check Meta Description: Is your Performance Max campaign getting clicks but no conversions? Check tracking, location targeting, budget, products, checkout, assets, and landing pages. Suggested URL Slug: performance-max-clicks-no-conversions Primary Keyword: Performance Max no conversions Secondary Keywords: Your Performance Max campaign is generating impressions. People are clicking…
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