Google Ads Not Working? You May Be Ignoring Your Ad Assets

When someone tells me: “My Google Ads aren’t working.” There are several things I normally investigate. Conversion tracking. Keywords. Search terms. Negative keywords. Bidding. Campaign structure. Landing-page experience. Offer. All of those are important. But there is another issue I repeatedly see when auditing Google Ads accounts: Advertisers are running incomplete Search ads because they’re […]

Should You Increase Your Google Ads Budget Just to Get a Promotional Credit?

I recently received an interesting Google Ads question from an advertiser running a B2B Search campaign. The campaign is still being optimized. They have already spent a meaningful amount testing Google Ads, and now Google is offering them a substantial future advertising credit if they reach a specified spend target before the promotion expires. Sounds […]

Google Ads for Desert Safari Dubai: How I Would Optimize This PPC Campaign

Recently, I received an interesting Google Ads question from an advertiser operating in the Desert Safari Dubai niche. The company offers multiple safari packages, ranging from approximately AED 30 to AED 600, and was running a Search campaign using Manual CPC and primarily exact-match keywords. Most of the campaign’s clicks were coming from its main […]