Are you running a solar company and looking for more leads?
If yes, then Google Ads can be one of the best platforms to promote your solar business.
People who search on Google for solar services usually already have interest. They may be searching for solar panel installation, solar companies near them, solar power systems, solar energy solutions, or solar quotes.
This means they are not just randomly browsing.
They are actively looking for a solution.
That is why Google Ads can work very well for solar companies if the campaign is created properly.
But here is the important point.
A successful Google Ads campaign for a solar company is not just about launching ads and adding a few keywords. You need proper competitor research, keyword planning, ad copy, extensions, bidding strategy, location targeting, budget planning, and ongoing optimization.
In this article, we will discuss how to create a Google Ads campaign for a solar website and what important things you should focus on.
Why Google Ads Work for Solar Companies
Solar is a high-value industry.
A single solar lead can be worth a lot because solar installation projects usually involve bigger budgets compared to many other local services.
When someone searches for terms like:
Solar companies near me
Solar panel installation
Best solar company
Solar power system
Residential solar installation
Commercial solar panels
Solar energy company
Solar system quote
They may be close to making a buying decision.
This is where Google Ads can help.
With Google Ads, your solar company can appear in front of people who are already searching for solar solutions.
This makes Google Ads different from many other advertising platforms.
On social media, you are often interrupting people.
On Google, you are targeting people based on search intent.
And in solar marketing, intent matters a lot.
Start with Competitor Research
Before creating a Google Ads campaign, the first step is competitor research.
Search for your main keyword on Google.
For example:
“Solar companies in New York”
When you search this, you may see multiple ads from solar companies.
Study those ads carefully.
Look at:
Their headlines
Their descriptions
Their offers
Their call-to-action
Their website landing pages
Their extensions
Their reviews
Their phone number
Their location information
Competitor research helps you understand what other solar companies are doing and how you can create a better campaign.
You do not need to copy them.
But you should understand what is working in your market.
What Makes a Good Google Ad for Solar Companies?
A good Google ad needs to attract attention and build trust.
For solar companies, customers usually compare multiple providers before contacting one. So your ad must give people a reason to click.
A strong solar ad may include:
Numbers
Trust signals
Location relevance
Strong call-to-action
Phone number
Review rating
Free quote offer
Solar savings message
Professional wording
Numbers work very well in ads because they catch attention.
For example:
#1 Solar Company
Save on Energy Bills
Get a Free Solar Quote
Trusted by Local Homeowners
Residential & Commercial Solar
Call Today for Solar Installation
Numbers and strong words can make your ad more attractive.
However, make sure your claims are real. Do not write “#1 solar company” unless you can support that claim.
Trust is very important in the solar industry.
Add Important Google Ads Extensions
Ad extensions can improve your Google Ads performance.
They make your ad larger, more useful, and more trustworthy.
For a solar company, these are some important extensions to add.
1. Call Extension
A call extension allows people to call your business directly from the ad.
This is very important for solar campaigns because many people prefer calling before requesting a quote.
A call extension can increase trust and make it easier for customers to contact you.
For example:
Call Now for a Free Solar Quote
Speak with a Solar Expert Today
Book Your Solar Consultation
If your business receives phone calls, call extensions should be added.
2. Location Extension
A location extension shows your business location with your ad.
This builds trust because people can see that your company is real and located near them.
For local solar companies, location extension is very useful.
It can help you appear more credible, especially when people are searching for solar companies in their city or nearby area.
If you have a verified Google Business Profile, connect it with your Google Ads account and use location extensions.
3. Review or Rating Signals
Reviews can make a big difference.
People trust companies that have good customer feedback.
If your solar company has strong reviews, you should use them wherever possible.
Reviews help reduce doubt.
When a customer sees that other people had a good experience with your company, they are more likely to contact you.
You can use trust lines in your ad copy such as:
Trusted by Local Homeowners
Highly Rated Solar Installers
Professional Solar Installation Team
Reliable Solar Energy Solutions
Again, only use claims that are real.
Fake reviews or fake claims can damage your business reputation and may also create advertising issues.
4. Sitelink Extensions
Sitelink extensions allow you to add extra links below your ad.
For solar companies, useful sitelinks can include:
About Us
Residential Solar
Commercial Solar
Request a Quote
Solar Financing
Energy Storage
Customer Reviews
Contact Us
Sitelinks help users quickly go to the page they are interested in.
They also make your ad take more space on Google, which can improve visibility.
5. Callout Extensions
Callout extensions are short phrases that highlight your benefits.
Examples for solar companies:
Free Solar Quote
Local Solar Experts
Residential & Commercial
Energy Saving Solutions
Professional Installation
Licensed Solar Team
Flexible Financing Options
These small lines can improve the strength of your ad.
Do Not Ignore Landing Page Quality
Google Ads can bring traffic.
But your website or landing page must convert that traffic.
A solar landing page should include:
Clear headline
Solar service details
Benefits of going solar
Strong call-to-action
Phone number
Quote form
Customer reviews
Project examples
Service areas
Trust badges
FAQs
Financing options
Warranty information
Contact details
If your landing page is weak, you may get clicks but not leads.
For solar companies, the landing page should answer important questions such as:
How much can I save with solar?
Do you install in my area?
Do you offer residential and commercial solar?
Can I get a free quote?
How long does installation take?
Do you offer financing?
Are you licensed?
Do you have customer reviews?
The more questions you answer, the more confidence you build.
Keyword Research for Solar Google Ads
Keyword research is one of the most important parts of the campaign.
You need to target keywords that show strong buying intent.
Some keyword examples include:
Solar companies near me
Solar company in New York
Solar panel installation near me
Solar installers near me
Residential solar installation
Commercial solar company
Solar energy company
Solar panel company
Solar system installation
Solar power system company
Best solar company near me
Solar quote near me
The goal is to target people who are actively looking for solar services.
Should Solar Companies Target Competitor Keywords?
Many business owners ask whether they should target competitor names in Google Ads.
In most cases, it may not be the best first strategy.
Why?
Because when someone searches for a specific competitor, they may already have that brand in mind.
Their intent is different.
They are not generally searching for a solar company. They are searching for a specific company.
It can be difficult and expensive to convince them to choose your brand instead.
A better strategy is to focus on people who are still deciding.
For example, people searching:
Best solar company
Solar companies near me
Solar installation quote
Solar panel installers
Residential solar company
These users are more open to comparing options.
This is where your solar company can win.
Use Phrase Match Keywords in the Beginning
For solar campaigns, phrase match can be a good starting point.
Phrase match gives more control than broad match while still allowing some keyword variation.
For example, if you target:
“solar companies near me”
Your ad may show for related searches that include that meaning.
This can help you collect data without opening the campaign too broadly.
Broad match can sometimes bring irrelevant traffic, especially if the campaign is new and you do not yet have strong conversion data.
Exact match can be useful, but it may limit traffic too much in the beginning.
A balanced structure with phrase match and carefully selected exact match keywords can work well.
Build a Negative Keyword List
Negative keywords are very important.
They stop your ads from showing for irrelevant searches.
For a solar company, you may want to avoid searches like:
Solar jobs
Solar career
DIY solar
Free solar course
Solar panel repair manual
Used solar panels
Solar panel images
Solar calculator free
Solar training
Solar technician salary
These searches may not bring qualified leads.
Without negative keywords, you may waste budget on people who are not looking to buy solar services.
Review search terms regularly and keep adding negative keywords.
Location Targeting for Solar Campaigns
Location targeting is very important in solar advertising.
If your company serves only specific cities or states, your campaign should focus on those areas.
For example, if you provide solar services in New York, you should not waste budget on people outside your service area.
However, at the beginning of the campaign, some advertisers may start a little broader to collect data.
For example, during the first two weeks, you may test larger areas and then narrow down based on results.
After collecting data, review:
Which cities bring clicks
Which areas bring leads
Which locations waste budget
Which areas have better conversion rate
Which locations have higher cost per lead
Then adjust your targeting accordingly.
Best Time to Run Solar Google Ads
Ad scheduling can also help.
For solar companies, a good starting schedule may be:
Monday to Friday
8:00 AM to 6:00 PM
Why?
Because many solar leads may prefer speaking with someone during business hours.
If your team is available to answer calls, running ads during working hours can help improve lead quality.
However, this depends on your business.
If you have call tracking, online forms, or a sales team available outside normal hours, you can test evenings and weekends as well.
The best schedule should be based on real campaign data.
Bidding Strategy for Solar Campaigns
Choosing the right bidding strategy is important.
At the start of a new solar campaign, you may not have enough conversion data.
So it can be better to start with strategies like:
Manual CPC
Enhanced CPC
Maximize Clicks
The goal in the beginning is to collect data.
You need to learn which keywords, ads, devices, locations, and times are working.
Once the campaign has enough conversions, you can test conversion-based strategies.
After collecting data for around two weeks or more, you may test:
Maximize Conversions
Target CPA
Target Impression Share
But do not rush.
Automated bidding works better when Google has enough conversion data.
If you switch too early, the campaign may not perform properly.
How Much Budget Do Solar Companies Need for Google Ads?
Solar is a competitive industry.
The ideal budget depends on your location, competition, CPC, services, and business goals.
However, for many solar campaigns, a starting budget of around $100 per day or more can be a reasonable starting point.
This helps you collect enough data.
If the budget is too low, it may take a long time to understand what is working.
When setting your budget, think about:
Average CPC
Expected conversion rate
Cost per lead
Value of one solar customer
Sales closing rate
Service area competition
Landing page quality
Solar leads can be expensive, but they can also be valuable.
So the goal is not just cheap clicks.
The goal is profitable leads.
Use Retargeting Campaigns
Not everyone will contact you on the first visit.
Some people will visit your website, compare options, talk to family, check financing, and then decide later.
That is why retargeting is important.
You can create retargeting campaigns for people who:
Visited your solar website
Opened your quote page
Clicked your ad but did not convert
Watched your video
Visited specific service pages
Started filling a form but did not submit
Retargeting helps remind interested users about your solar company.
You can show them ads with messages like:
Still Thinking About Solar?
Get Your Free Solar Quote Today
See How Much You Can Save with Solar
Trusted Local Solar Installation Team
Book Your Solar Consultation
Retargeting can improve overall conversion performance.
Create Local Search Ads for Solar Companies
Local search ads are also important for solar businesses.
Many people search for services near them.
For example:
Solar companies near me
Solar installers near me
Solar service near me
Solar panel installation near me
When users search these terms, Google Maps results can appear.
If your solar company has a Google Business Profile, you can promote your business in local search results.
This can help you appear when people are looking for solar services in your area.
Local search ads can be especially useful for businesses that depend on local leads.
Make sure your Google Business Profile is properly optimized with:
Correct business name
Address
Phone number
Website
Business hours
Service areas
Photos
Reviews
Solar service categories
A strong Google Business Profile can support your Google Ads campaign.
Use Awareness Content Alongside Google Ads
Not every solar customer is ready to buy immediately.
Some people are still researching.
They may be asking:
Is solar worth it?
How much does solar cost?
How many panels do I need?
Does solar increase home value?
What are the benefits of solar?
How long does installation take?
What are solar financing options?
For these users, awareness content can help.
You can create blog posts, videos, FAQs, and guides to educate them.
Then you can collect leads through forms, quote requests, or newsletter signup.
For example, your website can offer:
Free solar savings guide
Solar quote calculator
Home solar checklist
Commercial solar consultation
Email newsletter
Free consultation form
This helps you build a relationship with potential customers before they are ready to buy.
Track Conversions Properly
A Google Ads campaign without tracking is incomplete.
You must track:
Phone calls
Form submissions
Quote requests
Contact page visits
Button clicks
Lead form starts
Map directions
Newsletter signups
Without tracking, you do not know which keywords and ads are bringing real leads.
For solar companies, call tracking is especially important because many leads may come through phone calls.
You should also connect:
Google Ads conversion tracking
Google Analytics
Google Tag Manager
Google Business Profile
Call tracking software if needed
Good tracking helps you make better decisions.
Common Google Ads Mistakes Solar Companies Make
Many solar companies waste money because of simple mistakes.
Common mistakes include:
Targeting too broad keywords
Not using negative keywords
Sending traffic to a weak landing page
Not adding call extensions
Not using location extensions
Ignoring reviews
Running ads outside service areas
Using wrong bidding strategy
Not tracking phone calls
Not optimizing search terms
Not testing ad copy
Not retargeting website visitors
Not checking competitor activity
Avoiding these mistakes can improve your results.
How AARSWebs Can Help Solar Companies
Creating a successful Google Ads campaign for solar companies requires proper planning and optimization.
At AARSWebs, we help businesses with:
Google Ads campaign setup
Solar PPC campaign management
Keyword research
Competitor analysis
Ad copywriting
Landing page recommendations
Conversion tracking
Google Merchant Center support
Meta Ads management
SEO services
Campaign audits
Campaign optimization
Retargeting strategy
We are experienced in managing digital advertising campaigns and helping businesses improve their online leads.
Whether you need a new Google Ads campaign, an audit of your existing campaign, SEO support, Facebook Ads, or complete digital marketing management, our team can help.
Final Thoughts
Google Ads can be a powerful platform for solar companies.
But success depends on strategy.
You need to target the right keywords, use strong ad copy, add important extensions, select the right bidding strategy, track conversions, and optimize based on data.
For solar companies, location targeting, call extensions, reviews, landing page quality, and local search ads are especially important.
Start with a proper campaign structure.
Collect data.
Review performance.
Then optimize.
If you want professional help in creating a successful Google Ads campaign for your solar company, AARSWebs can help you with Google Ads, Meta Ads, SEO, campaign setup, audits, and optimization.
Visit www.aarswebs.com to learn more or hire our team for your digital marketing campaigns.
FAQs
Do Google Ads work for solar companies?
Yes, Google Ads can work very well for solar companies because many users search on Google when they are actively looking for solar solutions, quotes, or installation services.
What keywords should solar companies target?
Solar companies can target keywords like solar companies near me, solar panel installation, solar installers near me, residential solar company, commercial solar installation, and solar quote near me.
Should solar companies use call extensions?
Yes, call extensions are very useful because many solar leads prefer calling directly to ask questions or request a quote.
What is the best bidding strategy for a new solar campaign?
For a new campaign, Manual CPC, Enhanced CPC, or Maximize Clicks can be useful to collect data. After enough conversions, you can test Maximize Conversions or Target CPA.
How much budget is needed for solar Google Ads?
The budget depends on the location and competition, but many solar campaigns may need around $100 per day or more to collect meaningful data.
Should solar companies run local search ads?
Yes, local search ads can help solar companies appear in Google Maps and local results when people search for solar services near them.
Why is landing page quality important for solar PPC?
A good landing page builds trust, explains services, shows reviews, includes a strong call-to-action, and converts visitors into leads.
Can AARSWebs manage Google Ads for solar companies?
Yes, AARSWebs can help solar companies with Google Ads setup, PPC management, campaign audits, keyword research, SEO, Meta Ads, and conversion optimization.
