One of the most common questions I receive from small-business owners is: “How much money do I actually need before Google Ads becomes worth doing?” A recent enquiry came from a local dog-training business. The owner was still establishing the company and working on SEO but wanted to use PPC to generate leads in the…
Google Ads advertiser verification continues to become more detailed. A recent question from an agency owner highlighted an important problem. The agency had reportedly verified hundreds of Google Ads and Local Services Ads clients over the years. Recently, however, some client accounts began asking for a selfie verification to match the person against identification documents….
A business owner recently asked me: Google Ads has stopped my ads because it thinks I provide financial services. In reality, I operate a personal-training service. I already selected the correct business category, but I cannot find a way to contact anyone. How can I fix it? This can be frustrating. You know what service…
A business owner recently asked me: Google Ads has stopped my ads because it thinks I provide financial services. In reality, I operate a personal-training service. I already selected the correct business category, but I cannot find a way to contact anyone. How can I fix it? This can be frustrating. You know what service…
A potential client recently asked me an excellent question: How are you formatting and building your landing pages? Are you using a CRM, WordPress or both? Are you using every keyword from the ad group on the page? This is an important discussion because you are paying for every visitor who arrives through Google Ads,…
A frequently asked question from international business owners is: If I want to run Google Ads in the USA, does my company also have to be registered in the United States? Another common example is an Australian company targeting customers in the United States or the United Kingdom while its owner or marketing team is…
People frequently ask digital marketers to share their biggest wins. They want to hear about: Those stories are useful. However, the campaigns that teach us the most are often the ones that struggle. A recent question asked me: “Which Google Ads campaign humbled you? What niche was it? How much money did you burn? How…
A non-technical founder recently asked an interesting question: “Am I being annoying if I keep asking my developer to make changes to the same landing page?” The developer had completed and launched the page. However, after the advertising campaign started running, the founder continued noticing problems: Every new observation created another message to the developer….
A new advertiser recently asked an important question: “I spent €180 on Google Ads for a car-detailing client and received only three leads. What am I doing wrong? Should I use Maximize Clicks, Manual CPC, or Maximize Conversions?” The client mainly offers paint-protection-film installation, commonly known as PPF. The campaign had been running with: After…
Why Has My Google Ads CPC Doubled? 7 Reasons and How to Fix It Has your Google Ads cost per click suddenly increased during the past few weeks? You are not alone. One advertiser recently asked us why the CPC for a fitness brand had almost doubled, particularly for commercial keywords such as “dumbbells.” A…
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