What are the best Google Ads practices for generating qualified leads and achieving a stronger return on advertising spend? This is a question people regularly ask me. To provide a useful answer, I recently held an informal discussion with my PPC team. We reviewed the strategies we use, the mistakes we repeatedly discover during account…
Are your Google Ads conversions not showing, even though your website is still receiving orders or leads? Perhaps everything was working correctly for several months. Then, without any intentional website, tracking-code, conversion-action or campaign-setting changes, the conversions suddenly disappeared from Google Ads. You may have already confirmed that: This can be a frustrating problem because…
Are you building your first Google Ads campaign? Perhaps you have completed a Google Skillshop course, watched several tutorials and learned the basic terminology. You understand keywords, ads and bidding. But when you open the actual Google Ads interface, you start asking: These are important questions. A poorly configured first campaign can spend money on…
Is $20 per day enough to generate results from Google Shopping Ads? A new fashion brand recently asked us this question. The advertiser shared the following information: The brand wanted to know whether this test would provide useful data or generate conversions. Here is the honest answer: A $20 daily budget may provide directional Google…
Meta Title: Performance Max No Conversions? 9 Things to Check Meta Description: Is your Performance Max campaign getting clicks but no conversions? Check tracking, location targeting, budget, products, checkout, assets, and landing pages. Suggested URL Slug: performance-max-clicks-no-conversions Primary Keyword: Performance Max no conversions Secondary Keywords: Your Performance Max campaign is generating impressions. People are clicking…
Running Google Ads in 2026 is not just about clicking the “New Campaign” button and hoping for sales. If you want results, you need to understand how the Google Ads system works, what campaign type to choose, how to structure your keywords, how to target the right location, how to write relevant ads, and how…
Google Ads for Cleaning Business: What Should You Do in a Brand-New Account? Running Google Ads for a cleaning business can generate very good leads, but only if the account is structured properly from day one. Recently, I reviewed a question from someone launching a brand-new Google Ads account for a cleaning business. The person…
How to Improve Demand Gen Campaign Performance Are you running a Google Ads Demand Gen campaign and getting impressions but zero conversions? This is a very common issue. Many advertisers create a Demand Gen campaign, add video and image creatives, select prospecting and remarketing audiences, set the goal to conversions, and then expect sales or…
Many nail salon owners try Google Ads, spend some money, get a few clicks, and then feel confused. Sometimes it works.Sometimes it does not.Sometimes the phone rings.Sometimes the budget disappears with no clear result. This is a very common problem for local beauty businesses. A nail salon owner recently asked a very practical question: “We…
Improving CTR in Google Ads sounds simple. Write stronger headlines.Use keywords.Add sitelinks.Test CTAs.Improve ad relevance. Yes, all of this matters. But for local service businesses, there is one bigger question: How do you increase CTR without attracting the wrong clicks? Because in Google Ads, more clicks are not always better. If your ad gets more…
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